Redirectly

Redirectly is a deferred deep linking service designed for mobile marketers and growth teams to improve app install conversion and user engagement. It offers smart deep links that retain contextual data across install flows, allowing users to land exactly where intended inside an app, which enhances personalized onboarding and campaign attribution accuracy.

Key Features

• Deferred Deep Linking: Maintains user intent through install to deliver relevant in-app content, increasing conversion rates and retention.
• Install Attribution & Analytics: Accurately track which marketing campaigns and channels generate installs with real-time dashboards and UTM parameter support.
• Smart App Store Redirects: Automatically directs users to the appropriate app store based on their device, reducing friction in acquisition.
• Custom Branded Subdomains: Create personalized link domains for consistent brand experiences and iOS/Android association.
• Developer SDKs & API: Offers Flutter, React Native, and native SDKs paired with a REST API to support straightforward integration.

Use Cases

• Email Campaigns: Enable verification emails and promotional links to open content directly inside the app after installation.
• Paid Advertising: Attribute installs to specific ad creatives on platforms like Facebook and Google Ads for optimized ROI.
• QR Code Campaigns: Bridge offline marketing with app experiences via scannable codes that preserve link context.
• Social & Referral Links: Track and reward installs originating from influencer or referral programs with full attribution.

Frequently Asked Questions

What is Redirectly?

Redirectly is a deferred deep linking service that improves mobile app install attribution and user onboarding by ensuring links survive the installation process. It supports marketers in tracking and optimizing growth campaigns.

How does Redirectly help campaign attribution?

It provides precise install attribution by tracking clicks, installs, and UTM parameters in real time. This lets marketers identify which campaigns and creatives drive installs, facilitating data-driven spending decisions.

What platforms does Redirectly support for integration?

Redirectly supports Flutter, React Native, and native mobile SDKs, along with a REST API. This range accommodates various development environments typically used for mobile app growth strategies.

Are there any limitations to using deferred deep links?

Deferred deep linking relies on users completing the app install process; if interrupted or if the app is installed prior to clicking the link, the intended context might not be preserved, which can affect attribution and onboarding precision.

What alternatives exist to Redirectly?

Other deferred deep linking solutions and mobile attribution platforms compete in this space, including Firebase Dynamic Links and Branch.io, though choices depend on specific feature sets, developer preferences, and integration needs.