Fragmatic

Fragmatic is a real-time web personalization tool designed for marketers and product managers to improve customer engagement and increase conversions. It offers AI-powered segmentation, topically relevant content targeting, and consent-safe cohort sync that aligns marketing efforts across web and ad platforms while maintaining privacy compliance.

What Makes Fragmatic Stand Out

• AI-Guided Segments: Fragmatic uses AI Agents to analyze Ideal Customer Profiles, brand voice, and website semantics, enabling highly targeted personalization based on over 100 parameters for meaningful visitor engagement.
• Real-Time Cohort Sync: Consent-safe segments, including anonymous visitor data, sync instantly with platforms like Meta, Google, and LinkedIn, ensuring your paid ads and onsite customer journeys stay coordinated.
• Privacy-First Architecture: No raw personal identifiable information (PII) leaves Fragmatic. Data syncs happen at the cohort level using hashed IDs and tags with audit-ready logs for compliance.
• Experience Builder: Marketers can swiftly build and test personalized experiences via an onsite builder that requires minimal technical overhead, typically setting up in under 30 minutes.
• Opportunity Radar: Uses your existing Google Analytics data to generate 15 data-driven personalization ideas to amplify visitor engagement, conversion, and retention.

Who Should Use Fragmatic

• Conversion-Focused Marketers: Those seeking to unify ad campaigns and onsite personalization through seamless cohort syncing.
• Product Managers: Looking to improve user experience with granular, AI-derived topical targeting based on behavioral and session quality signals.
• Analytics and Growth Teams: Interested in leveraging AI insights from aggregated visitor data to prioritize impactful personalization initiatives quickly.

Pricing

Fragmatic offers a free extended trial with a credit limit for new users to experience personalization benefits before purchasing. For detailed pricing, visiting the official site is recommended.

Frequently Asked Questions

What is Fragmatic?

Fragmatic is a real-time web personalization tool using AI-guided segments and privacy-safe cohort syncing designed to help marketers increase conversions through targeted web experiences.

Who should use Fragmatic?

Fragmatic is ideal for marketing teams, product managers, and growth professionals who want to improve conversion rates by delivering personalized, data-driven customer journeys without compromising user privacy.

How much does Fragmatic cost?

Fragmatic offers a free extended trial. For full pricing details, it is best to consult their website or sales team.

How does Fragmatic ensure privacy?

Fragmatic operates with a privacy-first approach where no raw PII leaves the platform. It uses hashed IDs and cohort-level syncing and maintains audit-ready logs to ensure compliance.

How quickly can I start using Fragmatic?

Setup is designed to be fast and simple, with most users launching personalized experiences within 30 minutes after installing a lightweight snippet and integrations.