Fake Mayo

Fake Mayo is a newsletter and blog aimed at solo founders, indie hackers, and bootstrapped entrepreneurs who want to learn how to land their first users or customers.

Each post is a real‑world case study with founders laying bare their journey - covering everything from growth tactics, revenue milestones, marketing experiments, to the tools and channels they used.

The content is packed with actionable insights: how they marketed via SEO, Reddit, Product Hunt, pricing strategies, launch timelines, and authentic storytelling. Overall, Fake Mayo isn’t about flashy startups - it’s about honest, tactical narratives showing how early traction was earned step by step. Ideal for anyone craving concrete growth playbooks and the human stories behind early-stage success.