Marketing Tools
Marketing tools are different from AI marketing tools (which have their own category). This page covers the full marketing toolkit — email, social, analytics, CRM, and automation — regardless of whether they use AI under the hood.
Email marketing : Still the highest-ROI marketing channel. Mailchimp for small businesses and e-commerce. ConvertKit and Beehiiv for creators and newsletters. ActiveCampaign for automation-heavy workflows. Klaviyo for e-commerce personalization. The choice depends on your business model more than features.
Social media management : Buffer and Typefully for scheduling and publishing. Hootsuite and Sprout Social for teams managing multiple brands. The real question isn't which tool — it's which platforms deserve your time. Focus on 1-2 channels before spreading thin.
CRM & sales : HubSpot's free CRM covers most small teams. Pipedrive for sales-focused teams. Salesforce for enterprise. The CRM you actually use is better than the CRM with the most features.
Analytics & attribution : Google Analytics 4 is the baseline. PostHog and Mixpanel for product analytics. Triple Whale and Northbeam for e-commerce attribution. The hard part isn't collecting data — it's deciding which metrics actually matter for your business.
Automation : Zapier and Make connect your tools and automate workflows between them. n8n if you want self-hosted. Customer.io and ActiveCampaign for marketing-specific automation sequences.
Building a marketing stack
The best marketing stacks are small and integrated. Pick one tool per function, make sure they talk to each other, and resist adding new tools until you've maxed out what you have. A $50/month stack used consistently will outperform a $500/month stack that's half-configured.
Browse the marketing tools below.