AI Video Tools
Video production used to require a camera, editing software, and hours of patience. AI has changed the equation at every stage — you can now generate footage from text, edit by deleting words from a transcript, add subtitles in 50 languages, and create presenter videos without ever filming.
Here's what's actually useful versus what's still hype:
Practical and ready now:
- AI subtitles & captions : Nearly perfect accuracy. CapCut, Descript, and Submagic handle this. Non-negotiable for social media content.
- Short-form repurposing : Opus Clip and Vidyo.ai chop long videos into shorts automatically. Saves hours of manual clipping.
- AI avatars : Synthesia and HeyGen create realistic talking-head videos from a script. Great for training content, product demos, and localization.
- Transcript-based editing : Descript lets you edit video by editing text. Delete a sentence from the transcript, it removes the corresponding footage. Game-changer for podcasters and interview content.
Impressive but still maturing:
- Text-to-video generation : Runway, Kling, and Sora generate video clips from text prompts. The results look stunning in demos but are hard to control for specific business needs. Best for creative experimentation, not production workflows yet.
Picking the right tool
Start with what takes you the most time. If it's subtitles, grab CapCut. If it's repurposing, try Opus Clip. If it's creating talking-head content without filming, look at Synthesia. Don't try to AI-ify your entire video workflow at once.
Browse the AI video tools below.